The Rundown: APIVITA Queen Bee

What is it?

Greek natural skincare brand APIVITA’s new ultra-luxe anti-ageing skincare range for mature, dry and devitalised skin.

What’s in it?

Key ingredients: Royal jelly (eaten by the queen bee in the hive), organic honey, seaweed extract, myrrh essential oil

Also: Cyclic oligosaccharides, fruit acids, beeswax, organic olive oil, organic almond oil, vitamins A/E/C/B5/F, organic shea butter, cocoa butter, rice proteins, salicylic acid derivative, arginine, wheat proteins

What’s not in it: parabens, silicones, mineral oil, propylene glycol

You’ll love it if you:

• Are over 40
• Are concerned with ageing, particularly fine lines, dullness and loss of elasticity
• Love rich textures and nourishing formulas
• Prefer natural products
• Have dry skin

The product range

Queen Bee Firming and Restoring Serum
30ml $124.90
Revitalizing, firming and restorative action. Use beneath a day cream or on its own, morning and night.

Queen Bee Firming and Restoring Rich Day Cream with SPF 15
50ml $109.90
Antioxidant-rich nourishing day cream with sunscreen.

Queen Bee Anti-Wrinkle & Restoring Eye Cream
15ml $89.90
Fragrance-free lotion designed to rejuvenate, smooth, moisturize and soften the delicate skin around the eyes. Also targets dark circles and puffiness.

Queen Bee Firming and Restoring Rich Night Cream
50ml $109.90
Rich moisturiser that nourishes and renews the skin as you sleep. Also contains salicylic acid for mild exfoliation.

Queen Bee Mild Exfoliating and Rejuvenating Cream
100ml $68.90
An innovative product that combines the exfoliating and antioxidant action of fruit acids with the nourishing properties of royal jelly. The ultra-fine exfoliating granules are ideal for the needs of delicate skin.

Queen Bee Firming and Nourishing Mask
50ml $99.90
Concentrated nourishing mask to firm, renew and soften the skin.

The launch

APIVITA Vice President Alex Argyropoulos and International Marketing Manager Lisa Corantis came all the way from Greece to introduce Queen Bee to Australia. The Melbourne launch took place amidst cascades of scented blooms and autumn leaves at Flowers Vasette in Fitzroy.